Social Media Marketing

What Is Social Media Marketing (SMM)

In very simple terms any social media or network used to promote your brand, product and services to engage with your existing customers and target new audiences, giving them a free hand to promote your business by sharing in their respective social network. 

Surely, not so easy then said just posting and sharing is not going to be of much help. We need to know how each social network works and how to fine-tune a marketing strategy to build a brand and increase visibility to generate more sales.

First, we need to know how Social Media Marketing really functions and find the best key to open up the channels and opportunities to hit the right target audience and grab the chunk of sales. 

We all know the drastic drift and change in how the user is linked to social media networks today and how fast the numbers are multiplying in seconds.  

Why Social Media Marketing?

So, what if you don’t have a social media presence? You’ll miss a great opportunity to make an impression and lose your hold in the market with your competitors leaping. 

What do we do?


We, at Digital Harvest, employ a broad range of tactics and strategies to promote content and have people engage with it. Social networks allow users to provide detailed geographical, demographic and personal information, which is an added advantage to tailor messages to resonate with users.

We follow the most unique key metrics to open up opportunities on social media networks. 

It is very easy to segment the target audience to ensure that the focus and resources are well utilized. 

Our Style 

We create tailored content for each social media platform to drive engagement and promote your business

Every content is in context to connect with your audience or customers and helping them understand your brand better and in turn, help your business grow. 

Our ability to find and make your target audience happy and like your brand and share your stories with others is well on your accounts dashboard.


Our marketing strategy uses tools and tactics that open up doors to make it easy to warm up a new audience for your business. 

Our Team has the madness to create engaging content video ads that will drive people to know more about you. 

We make you stand out by completely experimenting with your competitors by planning and implementing more innovative ideas.

We create personalized experiences across channels. Consistently deliver the right message to the right audience at the right time.

We rely on data and metrics to find out how much value the increase in your social media following would bring to the table, to track your performance accordingly. Our sole focus is on conversion rates, click-through, and engagement.

Last but not least we determine which Social Media Platforms will best suit your business goals, not all social channels are created the same. Each Social media platform has its own rhythm and a particular set of users with their characteristics as to how they interact with content.

We have a set of experienced team members to have a deep dig on the data and metrics after post-engagement to analyze your results that really matter.

This makes us easy to re-evaluate our strategy regularly based on data and insights and refine our strategy based on what’s working and what’s not.