What is Content?
A word, sentence, or phrase that has the potential to influence the reader and help a company build a brand. A good piece of content has all the right words to set an action to answer all the relevant questions and very often has a unique style to attract the audience with a perfect punch line or dialogue that can stay in the minds of the readers and pull them to take an action.
A good way to simplify a complex story is to use limited meaningful words.
What is Content Marketing?
It is nothing wrong to say that in today’s digital world, content and content marketing have the power to influence the end audience. A marketing tool that helps in adding value to your brand by giving the right relevant information on a consistent basis with a goal and objective to target a clearly defined audience and make them perform an action directly or indirectly to drive in more revenue and increase sales.
A well-planned content marketing strategy can help you build your company’s brand and improve your search engine ranking on search engine pages.
Engaging content contains the right preposition and a mixture of valuable information about your product and service; it must be appealing to the audience in order to persuade them to take the desired action and help create leads to increase revenue.
Content marketing is a mixture of strategies that have a lot to be considered while planning content: Site analysis, competitor analysis, keyword research, target audience, demography, and the list goes on.
So do you need content marketing? It is definitely a yes!
We at Digital Harvest have a sound reason to imply content marketing for your business needs; we have a strong content creative team with a single goal in mind: to write educational, entertaining, and appealing content to inspire the audience and create trust in order to build your brand on the network.
With advancements in technology and internet access, we plan new and innovative concepts to drive in more traffic. Content marketing is the power house of digital marketing. Content writing has plenty of elements to give life to your brand: A super classy website, blogs, articles, product descriptions, social media platforms, and much more…
High quality content, with a relevant message and the right information, shows the world what you do and how you do it. Interesting content has the power to keep your audience glued to your website and spend more time getting to know you.
At Digital Harvest, it is a continuous commitment to stay consistent with the most relevant information to make sure you have the best possible audience.
Last but not least, this is the best and most inexpensive way for small businesses to build their brand with expert content marketing personnel to handle it smoothly and perfectly.
“A study by Demand Metric revealed that content marketing costs about 62% less than traditional marketing tactics, and it generates about 3 times as many leads.”
What can content marketing give you in return?
It builds reputation of your business online
You have multiple channels to pull an audience.
Social media post
It is easy to build trust
Good return on your investment
Just a gentle reminder that for creating quality content, it is always good to hire an experienced agency as it takes time and effort to churn out the desired results.